How welcoming is YOUR favourite ski resort?
How welcome did you feel last time you went on holiday? Were you greeted by the locals with big smiles and open arms? Or did you feel as if they weren’t too bothered in your custom? Maybe they were even a bit aggressive?
I have been skiing and riding for 18 years now. Over the years I have experienced many a wonderful moment in many of the most magical resorts in the world. Some have been outstanding in their personal service and resonated with an electric energy. Others felt as though I was an unwanted minority who was seen to be invading the locals’ cherished lands.
In my personal experience I have found that a centrally controlled industry in the Big Four European snow sports powers (France, Italy, Switzerland and Austria) has led to strangling conditions for companies to work in. With select companies being given the green light to operate as long as they stick to tight and growingly unreasonable restrictions in who they can hire and what they can do.
The demand has never been greater for snow sports holidays and with no alternatives within a short haul flight available the Big Four are clearly raising their prices year on year. But are we receiving a better service for our £££?
I believe the answer lies within Eastern Europe. Countries such as Poland, which has recently joined the EU, are developing at an alarming rate. They have great ski resorts yet prices are a third of those in Western Europe. A small independent British company, Sunshine World, has paved the way for a new generation of skiers and boarders to have access to our favourite sports for prices more comparable to surfing than skiing! There is plenty of room for everyone else to join the party and investment opportunities are abundant in this undiscovered wonderland.
For more information visit www.sunshineworld.co.uk or call me on 01932 242 707 and I will be only too happy to help you set up!
Alan Garcia CASI/BASI/CSIA
WIN an amazing trip in April this year, click here and answer the question - Good Luck !
